Valerie Damen
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Creative Zone

 

I knew I wanted the series to aesthetically represent both how I work as a creative professional and who I am on a personal level. I wanted to showcase where my creativity stems from.

 

Creative Zone — Self Promotion Series

Client: Personal Branding
Services Provided: Digital Illustration

Overview

After I designed and built my personal website, I came up with the idea to create a small collection of illustrations that would showcase where my inspiration and creativity stem from.

Style

Since these branded illustrations were a form of self-expression, I knew I wanted the series to aesthetically represent both how I work as a creative professional and who I am on a personal level — I thought digitally producing the illustrations in a whimsical fashion, would be the most successful in meeting both of those goals. 

Process

Before I dove into the production stages of the illustrations, I sat down and brainstormed items and activities that draw inspiration within me. Initially, the list was quite long, but after careful evaluation and consideration, I was able to boil it down to four strong themes: coffee, music, and fashion — each of these categories play a huge role in my creative thinking and motivation.

With four strong themes selected, I now had to begin the conceptual development. I began this part of the process through brainstorming, sketching, and mind mapping. After a thorough review of my notes and thumbnails, I highlighted my strongest conceptual ideas that I felt best illustrated both myself and the selected categories. I came up with the following illustration briefs:

1. Self Portrait Digital Illustration:
To visually illustrate my creative process, I came up with the idea of crafting a self-portrait of myself while surrounded by thoughts, ideas, music, and coffee cherries.

2. Let's Get Some Shoes Digital Illustration:
To visually illustrate the strong influence of fashion in my work, I came up with the idea of building a pack of high heel shoes.

3. Java Roast Digital Illustration:
To visually illustrate the importance of coffee during the beginning stages of my creative process, I came up with the idea of developing an illustration that showcases a coffee bean character hanging out beside a foamy latte.

Production

In preparation of digitally constructing the series, I scanned each of sketches and imported them into Illustrator as a background layer. On a separate layer above the background sketch, I trimmed, morphed, and meshed greyscale geometric and custom-pathed shapes to digitally form the artwork. Once the foundation of shape — for both positive and negative space — was formed, I then added embellishments and color to finalize the illustration(s).

Final Deliverables

The illustrations were not only used as promotional items for my website, but they were also sold on a variety of print media such as: t-shirts, magnets, posters, postcards, phone cases, and wall clocks.