Valerie Damen
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Tech Greetings

Client: Tech in Ed, Faculty of Education, U of A
Services Provided: Graphic Design, Illustration, Art Direction, Print Media

 

Technologies in Education sought to standout by sending customized holiday cards to their fellow clients, faculty members, and employees.

 

Tech Greetings

Client: Tech in Ed, Faculty of Education, U of A
Services Provided: Graphic Design, Illustration, Art Direction, Print Media

Overview

While working in-house for Technologies in Education, I approached management with the self-initiated idea to develop customized tech-branded greeting cards that they could send out for the holidays.

Challenges

I didn't find too much challenge in regards to the process for this project. The project was fun. creatively open, and had no time constraints (I had over a month to complete it). The only small obstacle I faced was pitching the project to management and getting them on board with the idea.

Solution

ith full creativity at my disposal, the possibilities were endless. After reviewing the Tech in Ed brand as a whole, I immediately got inspired by my Electro Font series (Tech Help posters). I decided to stem my sketching and brainstorming around that visual system and came up with the idea to illustrate a Christmas tree out of circuitry parts.

Results

I was able to elevate the electronic feel of the artwork by experimenting with color and tone. The bright red swatches paired with the subdued and muted red shades brought the circuitry pieces to life and gave the illusion that the tree was in fact backlit. As soon as I provided management with the first proof, they had love at first sight and immediately approved the design.

Production

The budget for the project was estimated at a very low level, so I came up with the idea to outsource the cards and cut/score them in-house to save money on printing costs.